THE DRESS THAT WORKS LIKE A SWEATER.
On the Averlina — as warm and easy as a favorite sweater, as put-together as a real dress, with pockets. The one I reach for on every cold ordinary day.
I am 64 years old, and winter dresses, in my experience, divide into two camps: the pretty ones that need a coat, a cardigan, and a prayer, and the warm ones that look like you have given up. What I wanted was the dress equivalent of a good sweater — something you pull on, feel warm in, and still look like you decided something. And with real pockets.
It wore on me more than I let on. I had started to feel a little invisible in my own clothes.
Then a woman in my garden club here in Charleston kept turning up in the same brown ribbed dress, looking comfortable and quietly put-together at the same time. I finally asked her. She laughed and told me to read June & Louise's letter first, so I am going to let their words carry it, because they say it better than I could.
1CUT LIKE A RELAXED SHIRT DRESS.
We cut the Averlina like a relaxed shirt dress: collar, button front, long sleeves you can roll, and a gentle shape that skims rather than clings. It is a soft ribbed midi in warm brown — and four more colors. The relaxed silhouette gives you room to move and flatters every shape.
2LOOKS RICH, FEELS COZY.
We made it in a fine corduroy-like rib that looks rich and feels cozy — sweater-warm, and still a real dress. The soft feel keeps you comfortable through the day, and the dress keeps its polished look.
3WARM FOR ERRANDS, DRESSED FOR LUNCH.
With thick tights and ankle boots it is warm enough for errands; with the good boots and earrings it is dressed enough for lunch. One dress, most of a week. Hands in the pockets, warm to the ankles, and still the best-dressed woman at the post office.
4REAL POCKETS, PROPERLY PLACED.
And then there are the pockets. Real, hidden, properly placed pockets — which is why you stand around in this dress the way you never do in others: hands in, shoulders down, entirely at ease. It is the detail that sells a dress to a practical woman.
5SWEATER-WARM, AND STILL A DRESS.
The Averlina is warm the way a good sweater is, and it still looks like a dress — collar, buttons, pockets, and all. It is the one our customers reach for on every cold ordinary day.
6IT FITS THE WOMAN — OR IT GOES BACK.
We make the Averlina in five colors, in sizes XS to 2XL, cut relaxed so it flatters without clinging — though the middle sizes are always the first to go. And every order comes with our easy 30-day return, so if the fit is off, sending it back is simple.
THE AVERLINA, AGAINST THE WINTER DRESSES YOU'VE BEEN BUYING
| Typical winter dress | The Averlina | |
|---|---|---|
| Warmth | Needs a coat, a cardigan, and a prayer | Sweater-warm: soft ribbed, corduroy-feel fabric |
| Look | Warm ones look like you've given up | Collar, button front, long sleeves — a real dress |
| Pockets | Fake pockets, or none at all | Real hidden pockets, properly placed |
| Fit | Clings around the middle | Gentle shape that skims rather than clings |
| Sizing | Runs big or small online, a guess every time | XS–2XL with a size chart, easy 30-day returns |
- Needs a coat, a cardigan, and a prayer
- Warm ones look like you've given up
- Fake pockets, or none at all
- Clings around the middle
- Runs big or small online, a guess every time
- Sweater-warm: soft ribbed, corduroy-feel fabric
- Collar, button front, long sleeves — a real dress
- Real hidden pockets, properly placed
- Gentle shape that skims rather than clings
- XS–2XL with a size chart, easy 30-day returns
WHY THEY'RE CLEARING IT NOW
They priced the Averlina at $216.95, and it became their bestseller this fall at that price. But June & Louise turn 25 this year, and the women behind the shop wanted to give something back — so every dress is going out at less than a third of that.
I ordered mine that evening. It arrived a few days later, folded in tissue in a kraft box with a June & Louise Charleston card inside. I have reached for it more than anything else in my closet since.
Averlina | Ribbed Midi Dress With Pockets
- Soft ribbed, corduroy-feel fabric — sweater-warm, still a real dress
- Real hidden pockets
- Relaxed shirt dress cut: collar, button front, roll-able sleeves
- Warm enough for errands, dressed enough for lunch
- Five colors · Sizes XS–2XL · Free UPS shipping · Easy 30-Day Returns
The Averlina Ribbed Midi Dress · $64.95 while sizes last
Buy 2 get 10%, buy 3 get 15%, buy 4 get 20%, buy 5 get an extra 25% off. When it's gone, it's gone.
I do not usually write things like this. But I paused at the price, then counted the cold days between now and March — more of them than people think, even here — and a dress that works like a sweater on all of them won the argument. If your winter wardrobe is sweaters that are not dresses and dresses that are not warm, I hope you find your size before it clears.
— Eliza Pinckney · Charleston, SC
SEE THE AVERLINA DRESS — $64.95 →This is a personal account from a June & Louise customer. Eliza was not paid to write it. · June & Louise · Fashion · 24/7 Customer Service · Free UPS shipping · Easy 30-Day Returns.