THE SWEATER THAT MAKES PEOPLE STOP AND ASK.
On the Charlene — a lush botanical print on a soft, warm sweatshirt with contrast denim trim that looks like a put-together outfit the moment you pull it on.
I am 64 years old, and on cool mornings getting dressed had quietly become a daily negotiation. Everything warm hung on me plain and shapeless; everything pretty had me shivering before I had finished my coffee. So most mornings I gave up and reached for the same tired gray sweatshirt.
It wore on me more than I let on. I had started to feel a little invisible in my own clothes.
Then a woman in my garden club here in Charleston kept turning up in the same floral sweatshirt with the denim trim, looking comfortable and quietly put-together at the same time. I finally asked her. She laughed and told me to read June & Louise's letter first, so I am going to let their words carry it, because they say it better than I could.
1A PRINT THAT GETS NOTICED — FOR ALL THE RIGHT REASONS
We covered the Charlene in a botanical tapestry print on a rose-pink ground — roses, peonies and wildflowers in warm gold and deep red, soft cream and sage green. Done with a gentle hand, it reads as considered, not busy, from across a room — the kind of print women cross the room to ask about.
2WARM WITHOUT THE BULK
It is cut relaxed but never oversized, in a knit with enough weight to hold real warmth, so it follows your shape instead of hiding it — dressed, not wrapped in a blanket, from a cool morning at the market right through to supper, with no bulk and no shapeless line.
3THE DENIM TRIM THAT DOES THE WORK OF A WHOLE OUTFIT
The denim trim runs as a denim-blue yoke across the shoulders and returns at the cuffs and hem band — the detail that makes it look like a denim jacket thrown over a floral top, on purpose. Only here it is one piece, over your head in half a minute, with no second layer to find.
4COVERED FROM SHOULDER TO WRIST
The sleeves reach the wrist and end in a denim cuff — the part most sweaters cut short, or pull tight at the elbow when you reach for something — with room at the upper arm and the elbow. Covered without a thought, and no cardigan to reach for when the air conditioning comes on.
5SLIPS ON — NO WRESTLING, NO FUSS
The neck is a roomy crew set on a dropped shoulder, so the Charlene goes over your head in one easy motion — with nothing to pinch under the arms and nothing for a pearl earring to catch on. It comes off the same way, which matters in a sweatshirt you will wear twice a week.
6GOES WITH EVERYTHING ALREADY IN YOUR CLOSET
We chose the palette — rose-pink and soft red, warm gold, denim blue — because those are the colors already hanging in most closets: the dark-wash jeans, the camel pants, the plain white tee you wear underneath. Nothing new to buy — you pull the Charlene on over whichever you own, and you are dressed.
THE CHARLENE, AGAINST THE SWEATERS YOU’VE BEEN BUYING
| Typical sweatshirt | The Charlene | |
|---|---|---|
| Plain, and nobody looks twice | A botanical tapestry, noticed for good reasons | |
| Styling | Needs a jacket to look finished | Denim trim, a whole outfit in one |
| Sleeves | Stop short, or pull at the elbow | To the wrist, roomy, denim cuff |
| Fit | Swallows you, or clings across the middle | Relaxed, follows your shape, never a blanket |
| On and off | Tight neck, catches hair and earrings | Roomy crew neck, slips on and off |
- Plain, and nobody looks twice
- Needs a jacket to look finished
- Stop short, or pull at the elbow
- Swallows you, or clings across the middle
- Tight neck, catches hair and earrings
- A botanical tapestry, noticed for good reasons
- Denim trim, a whole outfit in one
- To the wrist, roomy, denim cuff
- Relaxed, follows your shape, never a blanket
- Roomy crew neck, slips on and off
WHY THEY'RE CLEARING IT NOW
They priced the Charlene at $182.95, and it became their bestseller this fall at that price. But June & Louise turn 25 this year, and the women behind the shop wanted to give something back — so every sweatshirt is going out at less than a third of that.
I ordered mine that evening. It arrived a few days later, folded in tissue in a kraft box with a June & Louise Charleston card inside. I have reached for it more than anything else in my closet since.
Charlene | Floral Contrast Trim Sweatshirt
- A botanical tapestry print that gets noticed, for good reasons
- A relaxed cut that keeps you warm without the bulk
- A denim yoke and cuffs that make it an outfit
- Sleeves to the wrist, a crew neck that slips on
- Sizes S–5XL · Free UPS shipping · Easy 30-Day Returns
The Charlene Floral Sweatshirt · $54.95 while sizes last
Buy 2 get 10%, buy 3 get 15%, buy 4 get 20%, buy 5 get an extra 25% off. When it's gone, it's gone.
I do not usually write things like this. But I spent too many cool mornings feeling plain and a little invisible in my own clothes — and this one sweatshirt quietly gave me back the pleasure of getting dressed. If that sounds like you, I hope you find your size before it clears.
— Eliza Pinckney · Charleston, SC
SEE THE CHARLENE SWEATSHIRT — $54.95 →This is a personal account from a June & Louise customer. Eliza was not paid to write it. · June & Louise · Fashion · 24/7 Customer Service · Free UPS shipping · Easy 30-Day Returns.