THE ONE BLOUSE I PUT ON AND INSTANTLY LOOK LIKE MYSELF AGAIN.
On the lightweight peacock-print blouse that skims instead of clings, covers what I'd rather not show, and — yes — has a collar that never grips. The blouse I now reach for without thinking.
I am 64 years old, and getting dressed to go anywhere had quietly become a daily negotiation. Everything comfortable hung on me like a sack; everything pretty clung across the middle, pinched under the arms, or pulled tight at the throat before I had finished my coffee. So most mornings I gave up and reached for the same tired black knit top.
It wore on me more than I let on. I had started to feel a little invisible in my own clothes.
Then a woman in my garden club here in Charleston kept turning up in the same peacock-print blouse, looking comfortable and quietly put-together at the same time. I finally asked her. She laughed and told me to read June & Louise's letter first, so I am going to let their words carry it, because they say it better than I could.
1A DRAPE THAT SKIMS, NEVER CLINGS
We cut the Florina easy through the body on purpose, then let the lightweight fabric fall from the shoulder in a soft drape that skims the middle instead of gripping it. It never clings, and it never hangs like a sack — it simply moves with you.
2A LENGTH THAT ACTUALLY COVERS
It is cut to fall to the hip and meant to be worn untucked, so it stays easy in front and sits over the waistband and the hips — covered from a morning at the market right through to supper, with no riding up and no tugging it down.
3AND YES — THE SLEEVES ARE LONG. REAL SLEEVES.
The sleeves are long and easy — the kind that cover the arms, then push up to the forearm when you reach for the top shelf, rinse a cup, let your bracelets show. They keep the line of the blouse neat, but mean you decide where the sleeve sits — down, or pushed up.
4A COLLAR THAT FRAMES WITHOUT GRIPPING
The collar sits open at the neck in a soft V — the part most blouses pull tight or let gape by mid-morning — with nothing gripping at the throat and nothing to fuss with. Open without looking undone, and comfortable even on a warm afternoon.
5A PRINT THAT GETS NOTICED — FOR THE RIGHT REASONS
The peacock print is done with a gentle hand — turquoise, emerald and sapphire, intricate rather than splashy, a choice rather than a default next to silver hair and pearls. Nothing loud, nothing fussy — the kind of print that goes with your white pants, your black pants and the straw hat by the door.
6IT FITS THE BODY YOU HAVE
We make the Florina from a size S all the way to 5XL and cut it relaxed on purpose. It is meant to fit the woman — not make the woman fit the blouse.
THE FLORINA, AGAINST THE BLOUSES YOU'VE BEEN BUYING
| Typical blouse | The Florina | |
|---|---|---|
| Fit | Clings, or hangs like a sack | Skims with a soft drape |
| Length | Stops at the waist, rides up | Falls to the hip, covers the waistband |
| Sleeves | Tight, or too short to cover | Long and easy, push up to the forearm |
| Collar | Buttoned tight, grips at the throat | Open collar, sits in a soft V |
| Loud, or washes you out | An intricate peacock print, noticed for good reasons |
- Clings, or hangs like a sack
- Stops at the waist, rides up
- Tight, or too short to cover
- Buttoned tight, grips at the throat
- Loud, or washes you out
- Skims with a soft drape
- Falls to the hip, covers the waistband
- Long and easy, push up to the forearm
- Open collar, sits in a soft V
- An intricate peacock print, noticed for good reasons
WHY THEY'RE CLEARING IT NOW
They priced the Florina at $166.95, and it became their bestseller this fall at that price. But June & Louise turn 25 this year, and the women behind the shop wanted to give something back — so every blouse is going out at less than a third of that.
I ordered mine that evening. It arrived a few days later, folded in tissue in a kraft box with a June & Louise Charleston card inside. I have reached for it more than anything else in my closet since.
Florina | Grace Blouse
- A soft, lightweight drape that skims, never clings
- A length that falls to the hip and covers the waistband
- Long, easy sleeves that cover the arms and push up
- An open collar with a soft V that never grips
- Sizes S–5XL · Free UPS shipping · Easy 30-Day Returns
The Florina Grace Blouse · $49.95 while sizes last
Buy 2 get 10%, buy 3 get 15%, buy 4 get 20%, buy 5 get an extra 25% off. When it's gone, it's gone.
I do not usually write things like this. But I spent too many mornings feeling plain and a little invisible in my own clothes — and this one blouse quietly gave me back the pleasure of getting dressed. If that sounds like you, I hope you find your size before it clears.
— Eliza Pinckney · Charleston, SC
SEE THE FLORINA BLOUSE — $49.95 →This is a personal account from a June & Louise customer. Eliza was not paid to write it. · June & Louise · Fashion · 24/7 Customer Service · Free UPS shipping · Easy 30-Day Returns.