ANNIVERSARY SALE ENDS TONIGHT - UP TO 70% OFF!

A LETTER FROM A READER

GETTING DRESSED USED TO TAKE ME TWENTY MINUTES AND A NECKLACE — NOW IT TAKES ONE DECISION.

On the Ruvella — one sweater, nothing to add, dressed by 8:10. The chiffon ruffles and little crochet flowers do the job the necklace and the scarf used to do.

By Eliza Pinckney  · Charleston, South Carolina
By Eliza Pinckney · Charleston, South Carolina
Posted October 2026 · 6 min read
The Ruvella sweater on a hanger on the closet door, jewelry box and necklace below
On the closet door — the jewelry box stayed shut.

I am 64 years old, and most mornings my closet and I used to hold a short negotiation: the warm sweater that needs “something done to it,” the pretty blouse that needs a cardigan over it, the necklace that is always in the other drawer. Twenty minutes and three decisions later I would leave the house feeling assembled rather than dressed. What I wanted was one thing I could pull on that was simply finished.

It wore on me more than I let on. I had started to feel a little invisible in my own clothes.

Then a woman in my garden club here in Charleston kept turning up in the same cream sweater, looking comfortable and quietly put-together at the same time. I finally asked her. She laughed and told me to read June & Louise's letter first, so I am going to let their words carry it, because they say it better than I could.

1THE FINISHING IS SEWN ON.

Close-up of the chiffon ruffle hem and crochet flowers of the Ruvella sweater
The ruffles and crochet flowers, up close — the finishing, sewn on.

We finished the Ruvella at the hem with layers of soft chiffon ruffles and little crochet flowers, so the finishing is already sewn on. The ruffles and the flowers do the job the necklace and the scarf used to do — which is why it reads as a complete outfit over plain pants with nothing added at all. Pull it on and the decisions are over.

★★★★★ I've gotten to the point where I want to feel comfortable in my clothes without feeling frumpy. This sweater really hits that sweet spot. The little ruffles make it feel feminine, and I can wear it with my everyday jeans and still feel nicely dressed. It's such a simple thing, but feeling good in what I wear makes a difference.Susan M. — Nashville, TN

2A DELICATE DIAMOND KNIT, SCALLOPED AT THE NECK.

We knit the Ruvella in a delicate openwork diamond knit and gave it a scalloped neckline, in cream. With the chiffon ruffles and the little crochet flowers already at the hem, it is one thing you can pull on that is simply finished.

★★★★★ I bought this because I wanted something a little nicer than my usual plain sweaters. The ruffle details are lovely without being over the top. I wore it to lunch with my sister, and she said it looked just like something from a little boutique. That made me smile because I honestly felt pretty in it.Linda R. — Asheville, NC

3ONE DECISION, AND YOU ARE DRESSED.

Woman in the Ruvella sweater at the front door with her purse, ready to leave
Out the door by 8:10 — one decision.

One sweater, nothing to add, dressed by 8:10 — that is what this is. No cardigan to find, no necklace in the other drawer, no twenty minutes in front of the closet. You pull it on over plain pants and you leave the house dressed rather than assembled. That is the whole point of the Ruvella.

★★★★★ The relaxed fit is exactly what I was hoping for. I don't like sweaters that cling around my middle, and this one drapes nicely without looking oversized. I can sit, move around, and go about my day comfortably. I've worn it with both jeans and a skirt, and it works beautifully with either.Patricia W. — Charleston, SC

4WARM ENOUGH FOR THE DAY, PRETTY ENOUGH FOR COMPANY.

Close-up of the openwork diamond knit and scalloped neckline of the Ruvella, worn with jeans
The diamond knit and scalloped neckline, up close.

We made the Ruvella warm enough for the day and pretty enough for company — the warm sweater that needed “something done to it” and the pretty blouse that needed a cardigan over it, in one. Pull it on and there is nothing to hunt for in the other drawer — and nothing to add.

★★★★★ After a difficult year, I've been trying to make a little more effort for myself instead of always putting everyone else first. This sweater is one of those small purchases that genuinely made me happy. It feels cozy, but the feminine details make it feel special. I love having something in my closet that makes getting dressed feel enjoyable again.Deborah H. — Franklin, TN

5IT LOOKS LIKE EFFORT. IT ISN'T.

The Ruvella sweater laid out on the bed next to navy pants
The whole outfit on the bed: the Ruvella and plain navy pants. Nothing else.

It looks like you made an effort, and you did not have to. One customer told us a friend asked her over coffee whether she had “made an effort.” She had not; she had made a decision, singular. The effort is sewn in, so you do not have to make it every morning. And it costs less than the blouse-plus-necklace arrangement it quietly replaces.

★★★★★ I'm always cold in the fall, but I don't like wearing bulky layers. This sweater gives me that cozy feeling while still looking polished. The round neckline is simple, and the ruffles add just enough detail. I've been reaching for it whenever I need an outfit that looks nice without much planning.Carolyn B. — Columbus, OH

6IT FITS THE WOMAN — OR IT GOES BACK.

We make the Ruvella in cream, in sizes S to 3XL, cut relaxed so it drapes rather than clings — though the middle sizes are always the first to go. And every order comes with our easy 30-day return, so if the fit is off, sending it back is simple.

★★★★★ What I like most is that it doesn't feel like I'm trying too hard to look stylish. The ruffles give it a soft, feminine look, and the fit feels easy rather than restrictive. I wore it to dinner with friends and felt comfortable the whole evening. It's nice to find something that feels grown-up and elegant without being old-fashioned.Margaret T. — Scottsdale, AZ

THE RUVELLA, AGAINST THE SWEATERS YOU'VE BEEN BUYING

Typical sweaterThe Ruvella
FinishingNeeds a necklace or scarf to look finishedRuffles and crochet flowers sewn on
MorningsTwenty minutes, three decisionsOne decision, dressed by 8:10
WarmthWarm ones look plain, pretty ones are not warmWarm and pretty in one sweater
FitClings around the middleRelaxed fit that drapes instead of clings
SizingRuns small, stops at XLS–3XL, easy 30-day returns
Typical sweater
  • Needs a necklace or scarf to look finished
  • Twenty minutes, three decisions
  • Warm ones look plain, pretty ones are not warm
  • Clings around the middle
  • Runs small, stops at XL
The Ruvella
  • Ruffles and crochet flowers sewn on
  • One decision, dressed by 8:10
  • Warm and pretty in one sweater
  • Relaxed fit that drapes instead of clings
  • S–3XL, easy 30-day returns

WHY THEY'RE CLEARING IT NOW

They priced the Ruvella at $182.95, and it became their bestseller this fall at that price. But June & Louise turn 25 this year, and the women behind the shop wanted to give something back — so every sweater is going out at less than a third of that.

I ordered mine that evening. It arrived a few days later, folded in tissue in a kraft box with a June & Louise Charleston card inside. I have reached for it more than anything else in my closet since.

The Ruvella sweater arriving in its June & Louise kraft box, folded in tissue with the Charleston card
How it arrives: folded in tissue, with the June & Louise card.

Ruvella | Elegant Ruffle Sweater

★★★★★ 4.7 / 5
$182.95$54.95
25th Anniversary Sale — Save 70%
  • Chiffon ruffle hem with crochet flowers — the finishing built in
  • Openwork diamond knit and scalloped neckline
  • A complete outfit over plain pants — nothing to add
  • Warm enough for the day, pretty enough for company
  • Cream · Sizes S–3XL · Free UPS shipping · Easy 30-Day Returns
SEE IF YOUR SIZE IS STILL IN STOCK →

The Ruvella Elegant Ruffle Sweater · $54.95 while sizes last

June & Louise's 25th Anniversary Sale, while sizes last.
Buy 2 get 10%, buy 3 get 15%, buy 4 get 20%, buy 5 get an extra 25% off. When it's gone, it's gone.
Free ShippingFree UPS shipping on every US order
30-Day ReturnsYour money back, no questions asked
24/7 Customer ServiceA real answer, any hour

I do not usually write things like this. But my mornings used to start with a negotiation — twenty minutes and three decisions before I felt dressed — and this one sweater quietly ended it. If your mornings start the same way, I hope you find your size before it clears.

— Eliza Pinckney · Charleston, SC

SEE THE RUVELLA SWEATER — $54.95 →

This is a personal account from a June & Louise customer. Eliza was not paid to write it. · June & Louise · Fashion · 24/7 Customer Service · Free UPS shipping · Easy 30-Day Returns.