GETTING DRESSED USED TO TAKE ME TWENTY MINUTES AND A NECKLACE — NOW IT TAKES ONE DECISION.
On the Ruvella — one sweater, nothing to add, dressed by 8:10. The chiffon ruffles and little crochet flowers do the job the necklace and the scarf used to do.
I am 64 years old, and most mornings my closet and I used to hold a short negotiation: the warm sweater that needs “something done to it,” the pretty blouse that needs a cardigan over it, the necklace that is always in the other drawer. Twenty minutes and three decisions later I would leave the house feeling assembled rather than dressed. What I wanted was one thing I could pull on that was simply finished.
It wore on me more than I let on. I had started to feel a little invisible in my own clothes.
Then a woman in my garden club here in Charleston kept turning up in the same cream sweater, looking comfortable and quietly put-together at the same time. I finally asked her. She laughed and told me to read June & Louise's letter first, so I am going to let their words carry it, because they say it better than I could.
1THE FINISHING IS SEWN ON.
We finished the Ruvella at the hem with layers of soft chiffon ruffles and little crochet flowers, so the finishing is already sewn on. The ruffles and the flowers do the job the necklace and the scarf used to do — which is why it reads as a complete outfit over plain pants with nothing added at all. Pull it on and the decisions are over.
2A DELICATE DIAMOND KNIT, SCALLOPED AT THE NECK.
We knit the Ruvella in a delicate openwork diamond knit and gave it a scalloped neckline, in cream. With the chiffon ruffles and the little crochet flowers already at the hem, it is one thing you can pull on that is simply finished.
3ONE DECISION, AND YOU ARE DRESSED.
One sweater, nothing to add, dressed by 8:10 — that is what this is. No cardigan to find, no necklace in the other drawer, no twenty minutes in front of the closet. You pull it on over plain pants and you leave the house dressed rather than assembled. That is the whole point of the Ruvella.
4WARM ENOUGH FOR THE DAY, PRETTY ENOUGH FOR COMPANY.
We made the Ruvella warm enough for the day and pretty enough for company — the warm sweater that needed “something done to it” and the pretty blouse that needed a cardigan over it, in one. Pull it on and there is nothing to hunt for in the other drawer — and nothing to add.
5IT LOOKS LIKE EFFORT. IT ISN'T.
It looks like you made an effort, and you did not have to. One customer told us a friend asked her over coffee whether she had “made an effort.” She had not; she had made a decision, singular. The effort is sewn in, so you do not have to make it every morning. And it costs less than the blouse-plus-necklace arrangement it quietly replaces.
6IT FITS THE WOMAN — OR IT GOES BACK.
We make the Ruvella in cream, in sizes S to 3XL, cut relaxed so it drapes rather than clings — though the middle sizes are always the first to go. And every order comes with our easy 30-day return, so if the fit is off, sending it back is simple.
THE RUVELLA, AGAINST THE SWEATERS YOU'VE BEEN BUYING
| Typical sweater | The Ruvella | |
|---|---|---|
| Finishing | Needs a necklace or scarf to look finished | Ruffles and crochet flowers sewn on |
| Mornings | Twenty minutes, three decisions | One decision, dressed by 8:10 |
| Warmth | Warm ones look plain, pretty ones are not warm | Warm and pretty in one sweater |
| Fit | Clings around the middle | Relaxed fit that drapes instead of clings |
| Sizing | Runs small, stops at XL | S–3XL, easy 30-day returns |
- Needs a necklace or scarf to look finished
- Twenty minutes, three decisions
- Warm ones look plain, pretty ones are not warm
- Clings around the middle
- Runs small, stops at XL
- Ruffles and crochet flowers sewn on
- One decision, dressed by 8:10
- Warm and pretty in one sweater
- Relaxed fit that drapes instead of clings
- S–3XL, easy 30-day returns
WHY THEY'RE CLEARING IT NOW
They priced the Ruvella at $182.95, and it became their bestseller this fall at that price. But June & Louise turn 25 this year, and the women behind the shop wanted to give something back — so every sweater is going out at less than a third of that.
I ordered mine that evening. It arrived a few days later, folded in tissue in a kraft box with a June & Louise Charleston card inside. I have reached for it more than anything else in my closet since.
Ruvella | Elegant Ruffle Sweater
- Chiffon ruffle hem with crochet flowers — the finishing built in
- Openwork diamond knit and scalloped neckline
- A complete outfit over plain pants — nothing to add
- Warm enough for the day, pretty enough for company
- Cream · Sizes S–3XL · Free UPS shipping · Easy 30-Day Returns
The Ruvella Elegant Ruffle Sweater · $54.95 while sizes last
Buy 2 get 10%, buy 3 get 15%, buy 4 get 20%, buy 5 get an extra 25% off. When it's gone, it's gone.
I do not usually write things like this. But my mornings used to start with a negotiation — twenty minutes and three decisions before I felt dressed — and this one sweater quietly ended it. If your mornings start the same way, I hope you find your size before it clears.
— Eliza Pinckney · Charleston, SC
SEE THE RUVELLA SWEATER — $54.95 →This is a personal account from a June & Louise customer. Eliza was not paid to write it. · June & Louise · Fashion · 24/7 Customer Service · Free UPS shipping · Easy 30-Day Returns.